Editorial Guidelines

Last updated: August 14, 2026

My name is Jessica Buell. I publish Buell Review to help readers make better decisions about internet products.

I have ten years of experience reviewing digital tools, software, online business systems, and marketing products. These guidelines explain how I want reviews on this site to work.

My Editorial Goal

Each review should help you decide whether a product fits your needs.

That means I need to cover more than the sales page promise. I also need to look at pricing, upsells, limits, buyer fit, refund terms, and the kind of user who may get value from the product.

What A Review Should Include

A complete review should answer:

  • What is the product?
  • Who made it?
  • What problem does it solve?
  • Who is it for?
  • Who should skip it?
  • What does it include?
  • What does it cost?
  • Are there upsells?
  • What are the pros and cons?
  • What should you check before buying?

Some products need more detail than others. A simple plugin may not need the same level of review as a full business system with five upsells.

Tone

I write in a practical, buyer-focused voice.

I do not want reviews to sound like copied sales pages. If a product has a strong feature, I should explain why it matters. If a product has a weakness, I should name it.

I also avoid fake certainty. If a product depends on effort, strategy, traffic, or a good offer, the review should say that.

Affiliate Independence

Some reviews include affiliate links, and I may earn commissions from purchases.

That relationship does not require me to recommend a product. I choose what to publish based on whether I feel the product may help the right user.

Vendor Materials

I may use official sales pages, JV documents, demos, webinars, screenshots, support pages, and vendor notes.

Vendor materials can explain the offer, but they can also be promotional. When a vendor makes claims about income, traffic, rankings, automation, or results, I treat those claims with caution.

Pros, Cons, and Buyer Fit

Reviews should include real limitations when they matter.

Common limits include:

  • Upsells
  • Recurring costs
  • Learning curve
  • Usage caps
  • Narrow use case
  • Need for strategy
  • Vendor-dependent support
  • AI output that needs review
  • Results that depend on market conditions

I would rather tell you a product is a fit for a specific buyer than pretend it fits everyone.

Corrections

If a review contains an error, I want to fix it. Readers and vendors can send corrections through the Contact Us page.

See the Fact-Checking and Corrections Policy for the process.

Disclosures

Affiliate disclosures should be easy to find and easy to understand. If I may earn from a recommendation, readers deserve to know that before they buy.